The API framework enables service providers to promote preferred solutions to business users, bringing UC capabilities directly to key enterprise applications offered as part of a managed services portfolio. The interface allows key events and associated calling data, such as calls, answer group, service number and agent ID, to be captured and stored in the relevant service for future review.

Click2Call allows users to initiate calls directly from a CRM platform, enhancing convergence and increasing efficiency, particularly in support of sales or customer care activities. Because EBCS allows users and agents to control multiple devices, they can hold the conversation on the most convenient. This is particularly useful for mobile workers, who access applications from the smart device.