Blog

Defining the specific components of a B2B communications service as part of a bundle can be tricky. Increasingly, operators recognise that they need to provide different tiers, with different functionality and capabilities to meet the needs of a much more diverse audience. This trend will continue, mirroring approaches taken by other SaaS companies.

Cloud-based vPBX functionality has been around for a long time – arguably, if we include Centrex, for nearly 50 years. We’ve been delivering vPBX solutions for 20 years and, while we’ve seen many changes, a significant shift is likely as we move into the next decade. Where have we come from and where are we going?

As everyone knows, cloud PBX communication and collaboration has surged. It’s easy to imagine that this now dominates business voice – but it's not as simple as that, yet. More than 50% of the market remains tied to on-premise solutions. But not for long – so, operators need to act now to gain traction and to leverage new 5G capabilities.

Every operator’s B2B service portfolio starts from a different point. You may have an existing solution that needs to be retired, or be launching a completely new offer. Regardless, customer experience, customisation and evolution are key. Here’s why.

Huge efforts are underway to prototype and deliver advanced 5G services in captive and test networks. Sooner or later, these will jump to commercial networks, as operators seek to monetise these investments and meet the needs of new stakeholders and customers. There’s lot of work to be done to identify and resolve orchestration, policy and delivery issues in multi-network environment.