Telcos are trying to broaden their business portfolios by adding new capabilities, such as storage, security and on-demand capacity - but in doing so, they are neglecting their core business assets and key differentiators. They should compete on their own terms.

What are their key differentiators and how can these transform cloud offers?

Fewer than half of operators have managed to convert surging data demand into revenue. With such uncertainty, isn’t it time to think differently about how to invest?

Data analytics is expected to help operators transform their businesses. To really deliver, it needs to include data from the widest possible range of sources. Can you integrate data from B2B service platforms? Have you thought about the rich insights they can unlock?

OTT providers are eagerly reviewing B2B customers and some have enjoyed impressive growth, largely at the expense of traditional CSPs. CSPs need to learn how to excite B2B customers, help increase productivity and take a strategic, long-term approach to delivering new B2B services.

There’s a perception that smartphones are necessary to access valuable business tools, such as mobile PBX applications. That’s simply not true – with the right solution, such as Gintel’s Easy Virtual PBX, the same service can be delivered universally to feature phones, smartphones and desk phones. And, this approach can also unlock new markets with lower smartphone penetration.