How can telcos understand SMBs? Part 1

Why have telcos consistently failed to understand the needs of SMBs*? That’s the question posed in a new report by industry analysts STL. However, our work with MNOs and MVNOs over the last decade or so suggests a very different story. We’ve seen telcos – both large and small – succeed in this market. So, in this article, we explore – and explode -  a few of these myths. Telcos can absolutely understand and succeed with SMBs – here’s why.

*or SMEs, if you are European!

MNOs, SME, MVNOs, SMB

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