MNOs are missing out on revenue growth from B2B customers that is being secured by MSPs. Yet, they already have customer attention – what they need is the ability to cost-effectively launch complementary services, optimised for different markets and segments and without increasing operational expenses. How?

Operators that focus on price for SME customers are missing an opportunity to enrich customer service and experience – and to secure lasting value, not only for their communications business but for the people that matter – their customers. Give them something that helps their business to solve real problems and win their loyalty.

Operators often don’t exploit the full benefits of different communications service solutions because they don’t enable them to share key triggers and real-time events. Blending capabilities based on optimised exposure to network layers and service triggering can help create more compelling offers – both for existing customers and for recruiting new ones.

There have always been flaws with the IMS service delivery model, particularly when customers subscribe to multiple services that may conflict with each other. With a new core network coming and an increased need to coordinate service capabilities across networks and real-time slices, it’s become more urgent than ever to resolve orchestration issues. This problem is part of an ongoing R&D activity performed by the Gintel team.

Businesses want differentiated propositions, but most UC solutions are unable to deliver as they are uniform, commodity platforms. Today’s business and enterprise customers want more, and are eagerly finding their own solutions to support transformation efforts. Operators need to think about differentiation and how to achieve it, at scale, cost-effectively, so that they can complement new connectivity offers with highly targeted and specific B2B service offers. With Gintel, you can.