The influence of millennial workers on enterprise IT is growing, fast. They are digital natives who can quickly discover new solutions, are eager to adopt them and to bring them to their organisations. One-size-fits-all isn’t suitable for meeting their needs. Service providers need flexibility, based on agile core communications capabilities, to attract millennial customers in today’s workplace.

New opportunities are opening up for CSPs in what the TMF calls the “Blue Ocean”. This includes B2B, 5G and IoT – but with 5G some way off, what should CSPs do today to help expand from traditional markets?

Scalability is about so much more than the ability to deliver services to the largest number of customers. That’s a one-dimensional view that fails to take into account the differences that exist within the business community. What does scale really mean in the context of growing your addressable market?

Adoption of cloud-based telephony for business users has grown dramatically. Today, we’re poised for the next phase of growth, as service providers recognise that there is a significant untapped market to address – the sub-10 user business segment. But, they have different needs and a successful strategy to target them requires a shift in both thinking and offers.

Innovation is essential. It helps service providers differentiate and stay ahead of the market. But, with many stuck with monolithic enterprise communications platforms, how can service providers secure the differentiation they need?