customer deployments, news announcements, and industry updates and opinion

SME is a widely used term, and many operators have offers that serve the SME market. However, definitions of SME vary so the term, while well-known is less well understood. So, what do operators need to know to address the market successfully? To find out, read on. In previous blogs, we’ve discussed the importance of the SME market and the rich vein of profit opportunities it holds for operators. That includes a general overview of the market which you can read here, and a look at how SME’s ne…

When you’re evaluating UC platforms and Cloud PBX solutions, there are a lot of different elements to consider before deciding the right choice for your business. One of those is whether the alternatives integrate with the different business applications your customers use because if they do, it can provide significant advantages. Why is this so important? To find out, read on…

For many B2B users of telecoms services, what passes as Unified Communications can fall some way short of what the name promises. Why is that the case, and can you do anything about it? To find out, read on.

A focus on signing up the largest companies has long been a priority for telco operators looking to generate revenues from the enterprise segment. But that strategy may overlook a valuable set of B2B customers. Read on. Among the sacred cows of telco service provider’s sales strategies is the view that in the enterprise market segment, success lies predominantly in signing up larger enterprises. That’s a view that needs to be challenged, because the evidence that it’s not strictly true is plen…