Do SMEs Lose Money on Phone Systems?
According to a recent article, apparently they do. The report suggests there is both considerable inertia that prevents businesses reviewing costs and fear at the potential disruptive consequences of change. If service providers are going to succeed in winning businesses to their service offer, it's obvious that crystal clear messaging must be developed to show how, not only can the customer save money, but how they can transition to a new service painlessly. Sometimes perceived savings are outweighed by the fear of the impact of change, but addressing this directly will help service providers counter these fears. It's not just about selling a service – signing customers up to a contract implies a relationship – and service providers need to include much more in their proposition than compelling features and prices.