SME Market Underserved, says BT
A recent article* has suggested that the UK SME market is underserved by communications providers. Despite this, the SME segment contributes significantly to UK GDP, outperforming many larger corporations in terms of productivity. The 25 – 49 employee group alone contributes 8% of all GDP, but supports only 6.2% of the workforce. Contrast this with corporations with more than 250 employees, which support 52% of the workforce, but contribute only 50.2% of GDP.
The message is clear – there is a huge opportunity to address the needs of SME subscribers. IP and Mobile Centrex, with low capital requirements and manageable OPEX make a compelling proposition. Service providers need to consider the needs of smaller businesses and develop a targeted approach to capitalise on this opportunity. In our opinion, much of the growth in demand for IP and Mobile IP Centrex services will come from this segment, so it’s essential to launch the right services now in order to capture market share – and to secure the revenue and profits which will follow.
*Total Telecom, 14th May 2010