How can MNOs more effectively target different verticals?

5G will create new demand for highly specific services and service capabilities from verticals.

To support this, MNOs need an agile service delivery framework that provides robust, real-time capabilities, and which can be shared with external services and across network slices, on-demand. How can MNOs achieve this?

With 5G gathering pace, MNOs are preparing for the next phase – massive IoT and URLLC services. While these remain some way off, many MNOs now recognise that success with these new service capabilities will require them to become more effective at understanding and meeting the demands of an increasingly diverse range of business and industry verticals.

In this context, the umbrella term “B2B” will become rather limiting. MNOs need to start thinking about specific industries, not simply about the generic needs of business. They also need to consider how the service portfolio they offer will both evolve and intersect with the services that businesses run in their own enterprise networks.

While this requires agility and a flexible approach to service definition and delivery, it’s also an exciting opportunity to create new business models and partnerships. That’s because capabilities that MNOs support within their service frameworks can also be made available to complement and extend services in the enterprise domain.

In itself, this isn’t a new idea – there have been various efforts to expose service provider capabilities to third parties over the years. We’ve been heavily involved in such efforts and our Telco2.0 API exposure gateway has been deployed for nearly a decade, providing a key link between enterprise and MNOs.

So, what’s new in 5G that’s going to make a real difference? The key is that the mobile service capabilities themselves will differ – it’s not just about enhanced mobile broadband -  enabling enterprises to control quality of service or to obtain very specific performance levels. We will also see the emergence of network slicing, which means that MNOs and enterprises will need to manage multiple parallel logical networks, but which share the same virtual and physical resources.

To support this, MNOs will need to ensure that service delivery resources can be shared across networks and between slices. They need an agile service delivery framework that provides robust, real-time capabilities, but which can be shared with external services and across network slices, on-demand.

Such a framework must also be able to support the customisation that verticals will demand. Enterprises in these verticals will have a deep and clear understanding of the capabilities they will require. MNOs will need to be ready to deliver, because it’s highly unlikely that they will anticipate all of these needs.

Gintel’s flexible service customisation and configurable processing logic is the foundation of this agility. It provides the means to control and adapt key services and the resources they require, in real-time. It gives MNOs the ability to tailor their own services but also to adapt to the new demands of different vertical customers – and enables new partnerships to be created.

In the 5G world, the agility to deliver a growing range of service variants, based on a common framework will be critical. Gintel can help MNOs adapt to this new dynamic and leverage a common framework for existing and new services. Why not get in touch to find out how we can help evolve your service platforms, so you can capitalise on new opportunities unlocked by 5G?


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