Businesses are ditching the landline – mobile-first is the new norm

Recently, PwC abandoned its landlines and moved to a fully mobile future. Where it leads, expect others to follow. This will create new demand for mobile optimised UC solutions. Are you ready to deliver?

Leading analyst and consultancy firm PwC recently abandoned its fixed-line phones in order to move to a fully-mobile equipped workforce. What’s surprising about this is not that it has happened, but that it’s taken so long.

The technology to take the desktop phone and PBX (whether in the cloud or not) and transfer it to an entirely mobile solution has been in existence for a number of years. For example, we’ve been deploying fully mobile PBX and UC solutions for well over a decade, driven initially by surging demand in Scandinavia, but more recently from all over the world. Back then, we delivered full mPBX capabilities to even basic featurephones, across 2G and 3G networks – long before the advent of the smartphone or data-based application.

Today, there are multiple solutions available, many of which are based on applications, while others, like Gintel’s Easy Business Communications Suite, are compatible with any generation of network technology and device, so will work the same on GSM and LTE networks. Despite this, many businesses maintained their desktop investments and continued to keep faith with physical fixed devices.

Indeed, many VoIP service providers pushed their customers to continue with these investments, tying fixed devices into complex (and often costly) subscription packages. PwC is taking a step in the right direction to liberate itself from the expense and inconvenience of owning and maintaining a fleet of unnecessary desk phones.

Of course, as a leading consultancy firm, you would expect PwC to be in the vanguard of changing corporate behaviour, but the significance of this shouldn’t be overlooked. For several years, PwC has written extensively about the growing trend to mobilise UC. In effect, it is acting in line with the conclusions of its own reports – so, we should expect that others will follow suit.

This will have repercussions. Not only will others follow PwC’s lead, but it will also shake up the supplier side of the market. Those that offer a VoIP cloud solution tied to fixed lines and devices will have to take steps to ensure that they can adequately include mobile within their plans. Similarly, MNOs / MVNOs that already offer mobile coverage have an opportunity to take a leadership role in the provision of truly mobile UC solutions.

So, either way, we expect 2019 to bring a significant shift towards mobility, as other companies follow PwC and step away from solutions that are essentially VoIP-based derivatives of legacy platforms, towards those that are truly optimised for the mobile experience. If you want to help businesses with this migration, you need a mobile optimised solution to offer. Why not talk to Gintel and see how we can help you deliver?

UC, Mobile UC, Mobile PBX, VoIP, landline

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