Help minimise complexity for B2B customers by offering a cloud platform

Everyone’s racing to the cloud but an unintended consequence of this market explosion is the growing complexity of managing multiple cloud services. Enterprises are struggling to manage their cloud solutions. Operators can help – but they need to do so based on a core offer of cloud communications, connectivity, security and integrated access.

The shift to the cloud has been dramatic and profound, with enterprises eagerly embracing a host of cloud-based solutions. This has led to an unexpected proliferation of applications. For some larger enterprises, this hasn’t been a problem, as many have resources that can manage the growing complexity of their cloud application estate. However, for smaller enterprises and SME in particular, this may soon be quite a challenge.

As a result, there’s a growing need, not to consolidate services, but instead to consolidate their management. What’s more growing concerns regarding security and application performance call for more specialist skills, which are in short supply. According to Analysys Mason, a consultancy, operators can step into this gap.

The research notes that, by partnering with other cloud providers and by offering their own direct services, operators can curate and manage a portfolio of cloud services, with integrated security and connectivity. This means operators can take a leadership role by leveraging their core skills in secure networking and, at the same time, offer enhanced service packages to their customers. Such offers, however, must also include communications services.

It’s been noted before that communications services offer a bridgehead for operators from which they can build a more complex portfolio of services. They may not own or control them all, but they can provide managed security to allow organisations to discover and build out the service estate that they need to service their requirements.

So, to capitalise on the opportunity set out by Analysys Mason, operators should make sure that they are able to deliver a core of services from the cloud to their customers, with communications as the central pillar, backed by connectivity and managed security. From this, they can forge relationships with other cloud application and service providers.

But, the core asset of communications and connectivity, combined with operators' long expertise, means that they can offer SLAs to meet the needs of enterprise customers – which will become increasingly important to build loyalty and trust in increasingly competitive and fragmented cloud markets.

Indeed, this is a key differentiator for operators. The ability to offer and deliver SLAs can be compelling, even for the smallest business. If other services are bundled into the SLA, the value is increased. Operators cannot be the exclusive provider of cloud services and it would be a grave error to think that they can, but they can take a stronger share of cloud markets by aligning communications offers with connectivity and security, while providing an integrated access and management point for other providers. To achieve this, they need cloud communications platforms that can deliver differentiation for their customers while being aligned with different SLA criteria.

That’s where Gintel can help. Gintel offers a flexible communications platform that enables operators to support multiple, parallel offers, targeted to different kinds of organisations but all optimised for the requisite SLAs offered. This means that operators can easily build on their core communications and connectivity offer, while adding new service elements and capabilities through the same integrated access point. Get your cloud right and start communicating with Gintel.





SME, Cloud Unified Communications, SLAs

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