MVNOs need to innovate to differentiate – how can this be achieved? If you are attending MVNOs World Congress, meet Gintel to find out!
Next week sees the latest edition of MVNOs World Congress, taking place in Madrid this year. MVNOs, enablers, MNO wholesale and other key members of the ecosystem will gather to discuss opportunities, gain the latest updates and explore new ideas. With more and more markets opening to MVNOs, the industry shows no sign of slowing.
And yet, challenges remain. Classical MVNO models (low cost, light touch) have been challenged by alternative service providers, while price pressure continues to squeeze margins. The MVNO model has been vital for increasing competition in the mobile industry and great for consumers, but its success has made it even tougher to compete.
That’s why MVNOs need to diversify. While some are investing in content relationships and others are focusing on the IoT, all need to consider differentiation. This can be achieved by going beyond the simple calling models available, to offer services that add value – such as call twinning across multiple devices, for example. Or, it can be achieved by shaping offers to address new segments, such as business users.
That’s what our customers do. They focus on specific targets and add value through advanced call management services, enabling them to offer solutions such as call twinning, business / private line identity management, rich mobile office services, and more. They use these offers to increase the value of the packages they deliver and to increase the stickiness of their services.
We help them to define an offer which makes sense for their customers and their markets and then work to deliver it. If you want to explore ways in which you can achieve a differentiated service offer and make the most of your time at the MVNOs World Congress, book a meeting with Gintel today.