Number translation, geographic routing – old services, still delivering value. Protect your revenue!
Number translation and routing services are valuable tools for many business – and a steady, profitable revenue stream for the operators that provide them. These revenues are threatened by the end-of-life of many service platforms that enable the services and the lack of any evolution path means that operators may not be able to adapt to new requirements. What can they do?
It’s tempting to think of services such as number translation and geographic routing as belonging to the past, but that’s very far from the truth. It is true that these services have been around for a very long time – since the mid-80s, in some cases, but that doesn’t make them any less important today.
That’s because many businesses use non-geographic numbers to provide freephone access to potential customers, or to use a more memorable identity. Further, businesses with multiple locations may also wish to route calls to the nearest branch office, based on the location of the caller.
While the caller may be unaware of any costs associated with these services, the business will be paying their service provider – and this can amount to significant income streams for service providers that offer such services. The technology behind these services is based on what is known as the Intelligent Network, which was an evolution to SS7 protocols that emerged when digital switching became the standard in operator networks.
While today this technology is migrating towards newer, NGN protocols, such as SIP and Diameter, the services remain significant contributors to operator revenue. Indeed, there is even scope to extend them, as users find new ways to interact with businesses, such as click to call from online portals – the call session still needs to be routed to the best location, which may be based on geographical information or the skillset required from the agent. As such, despite migration towards NGN networks, operators cannot afford to neglect these services when they embark on network transformation.
Unfortunately, many of the providers of the routing solutions that support these services are not prepared for the migration and, as a result, operators are faced with a dilemma. How can they continue to support key revenue generating services that make a significant contribution to their revenues, while ensuring that they have continuity of service and ongoing support from their supplier? Even worse, legacy platforms may not be capable of adaption to new requirements.
Fortunately, Gintel can help. We can provide advanced routing engines that enable routing by location, time of day, day of the week and number translation, based on proven elements that handle millions of transactions each day. We’ve ensured that our solutions are fully compatible with both next generation networks as well as backwards compatible with legacy service technology, to provide a complete, future-proof solution.
With ongoing revenue challenges common in the industry, service providers and operators need to protect all existing revenue streams. To ensure continuity of service and to protect key revenue, you need to ensure that your valuable number translation and routing services can continue to operate and that you can invest in new service enhancements to adapt to changing market requirements. Get in touch to find out more.