Building long-term value and loyalty with enterprise customers
The Bring Your Own Device (BYOD) phenomenon is an opportunity for service providers to build long-term partnerships with enterprise customers, and secure on-going revenue generation, shifting from legacy device subsidy models to positive revenue generation.
More and more organisations are embracing the Bring Your Own Device (BYOD) phenomenon. In fact, according to industry analysts at Fractovia, the rapid rise of BYOD is set to drive the global Unified Communications (UC) market from $34.8 billion in 2015 to $95 billion by the end of 2023 (see blog).
For enterprises, it allows them to offer their employees the option to either use their own mobile and smart devices, and offer a broader range of devices than would otherwise be possible. The growth of BYOD has, in turn, been driven by the preference of workers to use their own device at work, as well as for personal purposes.
Employees prefer to use their own device, as they are familiar with how to use it, and only need to carry a single device around. At the same time, the increasing need to stay in touch outside normal working hours, and remotely, means that workers are more likely to use a single device for all purposes.
That’s why enterprises are increasingly embracing BYOD. In addition to ensuring that employees use their device, it also reduces the capital investment required to buy corporate devices for the workforce.
The rise of BYOD also creates an opportunity for service providers. Traditionally, enterprise mobility contracts have had long durations and have required the supply of large numbers of subsidised devices. At the same time, this focus may have forced service providers to focus more on device supply and management, and to the contracts that underpin them instead of innovating the actual services they offer. BYOD signals an end to this distraction. Here’s how.
Enterprises rarely want to be locked into long-term contracts, so by allowing employees to use their own device, it also enables service providers to offer much more flexible contracts, as it removes the need to enforce lengthy terms in order to cover subsidies, which are a source of significant expense. In turn, employees benefit from being able to choose from a broader choice of devices, which affords them the luxury of deciding from an open market what they really want.
Of course, this contributes to a better customer experience for enterprises, as it keeps everyone happy. At the same time, instead of devising ever-more complicated schemes to supply devices under contract, service providers can switch their energies to building better services and investing in roadmaps that deliver the capabilities their customers actually want. In turn, strengthening partnerships, loyalty and generating long-term customer value and satisfaction.
Device subsidies have been a key factor in the industry for years but they are limiting innovation and growth. By shifting focus, service providers can think more about what their customers really want and invest to delivering that. They can also consider other value propositions. As a result, BYOD potentially paves the way to building stronger partnerships with enterprises, improving the overall customer experience, and boosting revenue streams.
If you are a service provider looking to secure revenue growth from the growing and lucrative BYOD and UC market, then talk to Gintel. Gintel can help providers take advantage of this opportunity, as we work with any device, any network and without limitations in terms of IP dependency, helping you to offer the most flexible terms and connectivity options to your customers. What are you waiting for? Visit us at: www.gintel.com.