BYOD set to drive global UC market
The rapidly growing UC market, driven by the rise of the Bring-Your-Own-Device (BYOD) phenomenon, is an opportunity that service providers cannot afford to ignore. How can service providers tap into this potentially lucrative opportunity and secure additional revenue growth?
The global Unified Communications (UC) market is forecast to grow from $34.8 billion in 2015 to $95 billion by the end of 2023, according to industry analysts at Fractovia.
Drivers for this phenomenal predicted growth include, among others, the rise of Bring Your Own Device (BYOD) strategies; the growing penetration of mobile and smart device; an increase in remote and flexible working; the mobilisation of the workforce; and the increasing virtualisation of the workplace.
APAC and Europe are predicted to be the most rapidly emerging regions in the report, driven by UC’s ability to provide more effective collaboration, cost savings and efficient communications - benefits that every business seeks.
As a result, this thriving and growing market is one that service providers cannot afford to ignore. In the fight to secure revenue growth from the consumer market, BYOD offers huge potential, and delivers myriad benefits for service providers.
First, BYOD can eliminate the need for providers to offer device subsidies, as employees and customers already own their mobile and smart devices, whether personal or through a company scheme. Device subsidies can put a brake on EBITDA growth for providers and reduce profit margins, so removing them instantly offers a benefit to the bottom line.
At the same time, BYOD allows providers to offer more flexible contracts as the need for device subsidies can be removed from the equation. In turn, this can attract business users in particular, who may not want to be tied into long, fixed contracts, perhaps due to employee turnover or fluctuating business demands.
Finally, BYOD allows customers to choose the device they want, not only giving them a much broader choice, but also having a positive impact in terms of their customer experience with the provider, which can only be a positive thing and lead to additional revenue growth through the sale of further UC services and applications.
If you are a service provider looking to secure revenue growth from the growing and lucrative BYOD and UC market, then talk to Gintel.
Gintel can help providers take advantage of this opportunity, as we work with any device, any network and without limitations in terms of IP dependency, helping you to offer the most flexible terms and connectivity options to your customers. What are you waiting for? Visit us at: www.gintel.com.