What does VoLTE deployment mean for revenue generating legacy services?
Consumers and businesses are embracing the new capabilities offered by VoLTE services. However, despite the promise, this migration still leaves carriers with a dilemma: How do they migrate customers to advanced VoLTE services, while maintaining legacy services and customers who are not yet ready to move to VoLTE?
Read our white paper “Enabling B2B Service for VoLTE and Convergent Environments” to learn how Gintel helps solve this challenge.
As more and more VoLTE devices enter the market, there is a transition underway. However, in business segments it’s unlikely that all users in an organisation will migrate to enhanced services at the same time. Likewise, organisations are moving at different paces, so there is still a low base of VoLTE devices. This has important consequences for service delivery.
Most Mobile Network Operators (MNOs) still need to offer a range of business services across legacy networks to legacy devices. Typically, these services generate premium revenue, such as Voice VPN and Mobile PBX, securing considerable income for MNOs.
However, they still need to support users transitioning to VoLTE services. Furthermore, many existing services have been declared “end of life” (EoL), leaving services orphaned and unsupported.
This seriously threatens continuity for existing, revenue generating services and creates a gap between securing revenue from new enhanced VoLTE value added services and those that currently make significant contributions to MNO revenue streams.
So MNOs are faced with investing in new infrastructure in order to support VoLTE service capabilities and to pave the way for new service innovation, while protecting legacy services that generate significant revenue today. How can this dilemma be resolved?
What is required to deliver a convergent solution?
MNOs need to be able to replace EoL service platforms with new solutions that are capable of delivering services to both legacy and next-generation VoLTE customers, across all connected networks. They need to be able to evolve such services to take account of new features and capabilities enabled by emerging network technology. In addition, a defunct service that is being replaced may need to be replicated in order to ensure a consistent experience to all users.
For MNOs that are confronted with the twin challenge of delivering new services in a VoLTE environment and preserving legacy services that generate significant annual revenue streams, Gintel offers the ability to recreate EoL services and to deploy them so that they can be accessible both to existing (legacy) users as well as new (VoLTE) users.
While it may be desirable to transition as many users as possible to new capabilities, in practice, this is extremely difficult. Gintel’s approach is to provide service replication, with appropriate integration points to each required network. This delivers consistency, secures ongoing revenue and provides no service disruption to existing users, while at the same time providing service continuity for users migrating to VoLTE.
To find out more about the Gintel solution, and understand how Gintel can help you to perform effective service migration, while protecting valuable revenue, please download our new white paper “Enabling B2B Service for VoLTE and Convergent Environments”.
Click here to download "Enabling B2B Service for VoLTE and Convergent Environments".