Enabling micro-services for business users
Mobile PBX and Mobile UC are great solutions that allow smaller businesses to benefit from specialised services, but they aren’t suited to everyone. Some businesses are built around sole traders or partnerships who don’t necessarily need the rich functionality associated with a main number. On the other hand, services such as twinning with multiple IMSIs and separation of business and private lines to the same device can be of deep interest, helping them to manage their time more effectively.
All operators that are targeting business users need a portfolio of solutions. Most focus only on the very largest companies, completely neglecting the fact that the overwhelming majority of businesses have fewer than 50 employees. Some, many of which are our customers, have launched specific offers that target companies of this size – for example, iQela in the UK is focused on those with <20 employees, while others choose different horizontal segments.
While this is a great strategy and one which we have seen work on numerous occasions, it may be the case that services that are orientated around the provision of a main number and associated features may simply not be attractive to the very smallest businesses – sole traders, partnerships, and the like.
In this case, an alternative approach may be necessary. Even though they may be small in size, such customers are still business users and will almost certainly be looking for something more than a consumer package. They will want other capabilities and are not necessarily interested in classic consumer bundles.
So, what can you do? What can you offer to such business customers without going all the way for a virtual PBX or Mobile UC offer? Well, quite a lot, actually. At this level, we have found great appetite for what we call “micro-service”. Such services are a combination of features that enable business users to capitalise on, for example, twinning.
Twinning is a simple, yet highly valuable service that allows a user to have two SIMs – and therefore, two devices - but to receive calls on both. The user is allocated a number and calls to this are terminated on both devices. Similarly, outbound calls from either of the devices are made with the CLI set to the allocated number. As an additional capability, call pickup can be activated, which means a user can transfer an active call to another device, simply by entering the relevant code – e.g. *11 or something similar.
In the same way, a twinning service could also be combined with a business / private number service, so that a business owner can separate his or her calls. Those on the private number can be terminated on both devices, as can those to the business line. Similarly, a single voicemail could be provided, to make things more efficient.
The list goes on. We’ve been deep in discussion with service providers about launching such services as ways in which even the smallest companies with business users can be sold highly specific, compelling services that can enable them to manage their lives more efficiently. If you are thinking about your business service portfolio – and you really should be, as consumer pricing becomes ever more competitive – then why not talk to us? Our solutions include a host of capabilities that allow you to design an offer for your market and to deliver a targeted solution, tuned to the needs of different segments. They can be accessed as standalone solutions or added to a complete Mobile UC offer, extending market reach. Why not get in touch to find out more?