How did a PBX reseller and IT solution provider become a B2B MVNO and launch a full FMC offer from the cloud?

Business evolution is fundamental to business success. Failure to anticipate, understand and adapt to changing market conditions is the difference between success and failure. Companies have to remain relevant; if they fail to recognise and act on new market dynamics, they risk becoming obsolete and losing their customers.

Find out how the company transformed its business and built the foundation of future growth as a business focused MVNO, while capitalising on its existing skills and expertise.

Business evolution is fundamental to business success. Failure to anticipate, understand and adapt to changing market conditions is the difference between success and failure. Companies have to remain relevant; if they fail to recognise and act on new market dynamics, they risk becoming obsolete and losing their customers.

In this context, the journey of one of our customers that has recently launched an MVNO offer is particularly instructive. It actively pursued a programme of transformation, recognising that its traditional business of reselling PBX solutions was challenged by accelerating migration to cloud-based communications platforms.

Our customer, a provider of communications and IT solutions to businesses in Northern Europe had been delivering excellence in IT to business customers for more than 16 years, across a wide range of industries. The company prides itself on being close to its customers and has learnt how to service their needs, while continually introducing new offers.

The company had a long history of delivering fixed-line based communications solutions but recognising the growing importance of mobility and the profound impact this was having on workforces across the country, the senior team needed to come up with a new offer that capitalised on such emerging market developments and would provide a platform to fuel future business growth.

Detailed analysis of the market situation showed just how strong this trend towards mobility had become. As a result, it was clear that business users were starting to demand better integration between fixed and mobile telephony. At the same time, growth of cloud-based voice solutions was revealing an emerging preference for hosted, not on premise products.

However, our customer was also canny enough to note that cloud-based voice offers typically were not fully integrated with mobile devices – relying on data connectivity to transfer voice calls to mobile terminals. Spotting an opportunity to deliver a market-leading fully converged solution, the company decided to become an MVNO and to launch a complete FMC offer, with mobility at its core – giving users the benefits of hosted solutions but with the advantage of deep integration with the mobile network.

Find out how the company transformed its business and built the foundation of future growth as a business focused MVNO, while capitalising on its existing skills and expertise.

B2B Services, MVNO, PBX solutions

Want to learn more about Gintel?