Who needs mobility?
Few VoIP systems really account for the unique and specific needs of mobility. The lack of real mobile integration means that most such systems don’t really deliver consistently in the mobile environment. More importantly, many kinds of businesses are much more focused on mobility: a pure VoIP system won’t give them what they need. Even those who want a hybrid solution, with full FMC still need true mobile integration. Meeting those needs means you need to think differently about mobile for UC and for who to provide a range of propositions to meet the needs of different kinds of customer.
Today, VoIP has grown dramatically, gaining penetration in many organisations. However, despite this success, it’s really just a straight replacement for legacy fixed solutions and has one great drawback. VoIP requires a certain amount of bandwidth and, as a result, most solutions are not optimised for mobility. Most VoIP business systems are designed to work with fixed devices and do not offer full functionality in a mobile context.
That may not sound an issue, but the reality is that more and more businesses need fully mobile solutions. What they do not want is to have a system that only works on their mobile under certain, optimal conditions. This means that any FMC solution must be designed with proper consideration for how mobile devices are used and how they interact with the network.
However, FMC, while important, is only part of the toolkit available to providers. In fact, in many countries, businesses are, instead of investing in fixed assets, opting for a mobile-first approach and it’s only a matter of time before this spreads more widely. In particular, there are key segments that have led this transition.
First, smaller or new businesses that may never have invested in any permanent fixed infrastructure. To companies in the smaller segment of the market, the mobile is the easiest – and handiest tool to use, so there’s little point in investing in something that doesn’t meet their needs.
Second, companies that are involved in businesses that require them to move around frequently, such as transportation and logistics, or which need to make frequent site visits. Similarly, companies that have a network of offices, in each of which there is a small team. Implementing a fixed solution across such an infrastructure may not be practical and may not deliver the flexibility they need.
As we noted last month, differentiation to meet the needs of different kinds and sizes of businesses is likely to become ever more important. Recognising that mobility is central to this need for differentiation is a crucial step to being able to deliver the necessary propositions.
Mobile first is a key proposition to offer. It provides both an entry point to the business service suite and also a pathway towards an FMC offer, should companies with deployed fixed assets wish to move to a more mobile approach. It’s vital the service providers start to think, not only in terms of product functionality, but also in terms of propositions to the different sizes and kinds of customers – but the starting point must be to recognise that the answer to the question posed in the title is that “everyone needs mobile”!
If you want to move to a mobile-first approach, blended with FMC for those who want it and to secure the ability to target offers by segment, by size and by needs, then you should talk to Gintel and learn how our customers have been able to do so, across multiple markets.