Mobility brings a new dimension to Skype for Business – and creates new revenue opportunities for MNOs

Growing enterprise adoption for Skype for Business, particularly in the mid-market of companies with 70 – 250 employees, has created an opportunity for MNOs to offer integration between their own hosted UC services and SfB. This eliminates silos and increases overall efficiency, while growing value for MNOs. Find out how Gintel helps connect Mobile UC to SfB.

Many enterprises are adopting Skype for Business (SfB) as a part of their Office environment. It’s readily available and certainly offers many advantages for internal communication. While it does offer some fixed communication capabilities, it’s not optimised for mobile working.

As a result, enterprise users that have adopted SfB find themselves caught – on the one hand, they can capitalise on the tools provided by Microsoft; on the other, they need to run mobile connections in parallel. This creates silos that undermine the efficiency gains to be secured from SfB.

What’s needed is a simple way to integrate SfB with an MNO’s own hosted business services. We’ve seen considerable interest in such programmes, particularly among the mid-market of enterprises with 70 – 250 employees.

We’ve helped a number of MNOs do just that, enabling connectivity between their hosted Mobile UC platform and SfB. This has been accomplished via an integration layer we build that extends to SfB APIs and then connects to the Easy Business Communications Suite servers.

As well as removing silos, this approach confers many advantages. For example, being accessible across a single number is a key requirement of all unified communications solutions. This means that, regardless of the device to hand, a user should be able to accept calls made to his or her extension or mobile number.

The first step of the integration is to extend this accessibility to Skype for Business clients, so that calls to a user’s desired primary number could also be delivered to their workstation as well as to mobiles, depending on their preference. This capability also enabled parallel ringing across devices and call pick-up so that users could choose to answer incoming calls wherever they wanted.

A further element of a typical integration is to ensure that the status of a user could be shared across both Skype for Business and the Mobile UC domains. That is, other users in the same corporate address book should be able to determine at a glance whether a colleague was busy, online or offline, irrespective of which device they were using. Thus, if a user is logged into a workstation and using a Skype for Business client, their status will be available to users that were available on their mobile devices, and vice versa. You can read more about what we did with one leading MNO, here.

The addition of mobility and close integration with hosted UC platforms in MNO networks brings a new dimension to SfB. As such, it’s an ideal way for an MNO to add value to service offers. They can increase monthly subscription fees by enabling SfB integration which, in turn, unlocks new and real value for enterprise users. Interested? Find out how to deliver powerful SfB integration together with a rich mobile UC service. Talk to Gintel today!

MVNO, MNO, Mobile Unified Communications, Skype for Business, Mobility, SfB, UC Service

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