Are we all present and correct?
Presence is a useful and interesting feature that has become standard in modern mobile UC solutions. We’ve added it to the Easy Business Communications Suite but the most interesting thing is the light it shines on how such platforms should evolve. They must evolve with insights and capabilities from a range of influences, social, professional and more – which is why operators need platforms that are constantly enhanced with innovation from a wide range of sources. It’s essential for creating sustained competitive advantage.
Presence has become one of the most useful things available to us in a host of applications. The ability to adjust our presence according to our activities and willingness to be contacted allows people to see at a glance if we are available and vice versa. It’s moved from being a capability in social applications (“can I chat with my friend now?”) to something that adds significant value in the business world.
As such, it has become a vital element of any unified communications solution. If my colleagues can see if I am available, they can decide whether to speak with me or not, rather than wasting time making a call that I may or may not answer. Better than this, it allows us to set a different status indication, according to our preferences. It’s hardly a new feature but it’s yet another example of how unified communications continues to evolve with the incorporation of new capabilities.
It’s something that business users are increasingly demanding. It’s a popular feature, bringing the best of innovations from social applications and extending them to the business world.
In fact, it’s this blended experience that really adds the most value, not presence on its own. It adds value to the other communications channels available to business users. Unified should mean unified – tying together different communications channels and capabilities to deliver a single experience. This means, as new channels and capabilities emerge, we need to take account of these and add them to unified communications solutions.
This is one of the big lessons of MWC. It’s quite clear that legacy platforms can be left behind as they fail to take account of evolution in human behaviour and human wants, which, in turn, evolve under the influence of both social and professional modes of communication.
One the one hand, it’s surprising how many legacy PBX features remain relevant; on the other, it’s become clear that many new features that have emerged in other areas (including, but not limited to, social media messaging) have now become central to delivering a truly unified communications experience. Indeed, much of the momentum behind the evolution of such platforms comes from other, related segments.
That’s why if you are considering deploying a unified communications platform, you not only need one that draws on the heritage of PBX functionality at its core, but which also has shown demonstrable evolution towards new capabilities and the ability to add new requirements as they emerge from a variety of sources. Continual enrichment is the name of the game.
At Gintel, this is fundamental to our approach. We invest in consistent, continuous product evolution with the result that we deliver solutions that stay ahead of market requirements. All of which matters as our customers depend on us both realise their own ideas for innovation and to bring to them fresh thinking that helps them achieve competitive differentiation and advantage.
Presence may be a small thing and may have seemed trivial when it first emerged, but it delivered clear benefits. It’s details like this that show clearly how mobile unified communications will continue to evolve and it’s why you need a partner like Gintel that can deliver.