WebRTC extends MVNO footprint without requiring infrastructure investment
WebRTC offers the potential to enable new business models for MVNOs, for example, by allowing new markets to be addressed without significant investment. Today, increasing numbers of our customers are starting to take action to ensure that WebRTC is part of their roadmap and vision. Despite slow adoption to date, it’s going to be mainstream in the next couple of years. Finding a partner with a vision to deliver what you need is essential.
It’s often hard for an MVNO to extend its operations into other countries without forging new partnership agreements. While many do successfully extend their market exposure, it can be a painstaking process.
One way to accelerate expansion moves is to consider the merits of WebRTC as an enabler for over the top applications and access. As most will know, WebRTC delivers communications capabilities through a browser. Allowing customers to access such capabilities by logging in with something simple to remember, such as their MSISDN provides a means by which MVNOs can adopt a more international market position and even position as a sort of OTT provider. Indeed, it’s a logical step for an MVNO with a focus on B2B services to want to enable its customers to access the full suite of UC services from anywhere in the world.
In fact, this is what we are starting to see. While there have been few real deployments to date, the interest in offering such service capabilities is growing rapidly. Perhaps driven by the desire to meet the needs of a growing band of nomadic business users who hop from country to country, in the end, the growth of WebRTC enabled UC services will allow providers to more easily reach new markets and compete for customers in new territories without the associated cost of setting up new MVNO operations.
It is early days to be sure, but we fully anticipate that 2016 / 2017 will finally see widespread promotion of WebRTC capabilities. It’s going to move from being a relatively niche and slightly cool technology concept to hit the mainstream. Judging by the interest shown by our customers, it’s firmly on their roadmaps, which is why we continue to invest in ensuring that our solutions offer outstanding performance in these environments.
It’s another great example of how UC continues to evolve. If you are thinking about offering UC services to business customers, you need to think ahead and plan for the long-term. Will your solution evolve to deliver the services that will be required in two or three years, or is it stuck on legacy requirements?
UC is about so much more than a collection of PBX features. It requires the co-ordination of communications across different devices, media and formats. It also demands an understanding that the very nature of communications will change over the coming years, encompassing new technologies such as WebRTC as well as new modalities, such as contextual communications. That’s why you need a partner that invests in innovation and fulfilling a shared vision with its customers. Come and talk to Gintel and find out how we can help you evolve and innovate, profitably.