BYOD: On the Rise, Everywhere
The rise of BYOD is an inescapable fact that will deliver greater flexibility to both operators and customers alike. But it means that any mobile service must be capable of being delivered to any device or operating system – restricting services to a few premium handsets means excluding important segments of the market. BYOD demands ubiquity and flexibility – which means you need the right solution to successfully penetrate a market and realise its full potential.
BYOD, or Bring Your Own Device is gathering significant momentum. Across all markets, operators are keen to reduce expenditure on handset subsidies, while users want freedom of choice for devices and greater contract flexibility.
These trends are irreversible and are also having a significant impact in business communities. Companies want to control their own devices or to enable employees to bring their preferred handsets with them when they join.
This means that MNOs and MVNOs that offer mobile UC solutions have to cater for an ever growing device fleet. As a result, they must be sure that the solution is not dependent on certain devices or is limited by different operating systems. To attract users, mobile providers must be able to deliver services across any device.
In a way, this takes us right back to the height of the first phase of explosive mobile growth. Devices proliferated but they all just worked with the available services. For a while, there were limited choices in the nascent smart phone market but, today, we have seen renewed proliferation and we can expect this to continue as lower cost devices enter the market and as new operating systems gain momentum.
If you want to deliver a ubiquitous service to reach the largest market potential, this has to be a consideration. The attractiveness of any mobile UC offer will be increased if you can successfully take it to any potential customer, without limit to the device fleet in your network.
That’s why it’s essential to be device neutral. All of Gintel’s solutions have been developed in this way, because of our rich heritage in the delivery of solutions for successive generations of mobile technology. We understand how important it is for mobile providers to be able to target all segments within the market (or to have the freedom to do so), without limitation.
It’s all too easy to focus on a particular tier of users but just as this misses the potential to deliver services to the smallest companies, which constitute by far the greater part of the market, so too does this ignore the fact that device diversity is similarly limiting.
The lesson is, don’t be restricted. Don’t limit your offer to a subset of users. In order to reach the widest possible community of potential users, BYOD is an essential consideration, which means you need a solution that has been built from day one with this in mind. Talk to Gintel to find out how our customers are approaching BYOD and successfully delivering ubiquitous services that truly reach all segments of the market.