Flexible device selection is at the heart of the new mobility

Mobility is central to the evolution of unified communications services, but even while the mobile is King, users want the convenience of choosing additional devices and enabling the same features across them all. They want flexibility for call delivery and service access. MNOs and service providers that offer Mobile Unified Communications solutions need to support this by making it easy for users to add devices, choose which to use, and manage company and private numbers.

An interesting blog  commented on the continuing success and evolution of Unified Communications as a Service Solutions, pointing out once again the tremendous market opportunity they represent, especially for service providers. It notes that the next stage of this evolution is to encompass mobility in the form of mobile UCaaS.

At Gintel, we agree and have been supporting our customers deploy mobile UCaaS solutions for many years. But, it’s clear there is now a critical mass in the market. Because workers are increasingly showing a preference for using their mobile as their primary device – whether supplied by their organisation or personally through the “BYOD” trend.

Thanks to smartphones, we can now manage our business communications, chat, message, use video and a host of other things from a single device – which, in time, will lead to some interesting new modes of communications behaviour. And, although the mobile is the primary device of many, most also have other devices, such as their PC, tablet and so on.

What this means is that, while users may prefer their mobile, they must also be able to access services across all of these devices, without any loss of functionality. For example, if someone calls my work number, then the device I prefer to use should ring – but then so should any other for which I have configured the UC service. Equally, I might have a different set of preferences for a private number I may also have and which is registered to the same set of devices.

With Gintel, that’s easy. Users enjoy the benefits of a seamless mobile service but they can also add multiple devices to their account. They can quickly configure which should ring and choose on which to answer a call. They can also add private numbers, so they can separate business from personal calls. More importantly, they can have multiple mobile numbers, which enables operators to also offer things like a twinning service through which both mobiles will ring if the user’s main work MSIDN number is called.

All of this functionality is well proven but it’s becoming increasingly important. Business users demand truly mobile solutions but they also want the flexibility to use different devices in different situations. As an MNO or other service provider, you need to recognise that user needs are changing and evolving all the time. Meeting these needs through flexibility based around the core mobile proposition is essential.

Mobile Unified Communications services have the potential to significant enhance accessibility and boost productivity. They can make a huge contribution to the revenue and profit of the provider. But providers must pay attention to their usability, so that they can encourage their customers to make the most of the solution and, in turn, help everyone’s business grow. Why not talk to Gintel to see how this can be done?

UC, Mobile UC, BYOD, Mobile Unified Communications, UCaaS, Bring Your Own Device, MSIDN

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