The mobile device reigns supreme. Why enterprises want hosted mobile UC solutions.
A mobile workforce improves productivity and efficiency. So enterprises and SMEs that do not provide hosted mobile UC solutions for their employees are in danger of being left behind.
If any proof were needed that the mobile phone now reigns supreme, the latest Mobility Report (June 2015) from networking specialist Ericsson predicts that global mobile subscriptions will grow at a CAGR of 5 per cent over the next five years from 7.1 billion in the first quarter of 2015 to reach 9.2 billion by 2020. The report also estimates that an incredible 90 per cent of the world’s population over six years old will own a mobile phone by 2020.
Interestingly, the majority of that growth will be driven by subscriptions for advanced smartphones, which now offer multiple connectivity options and larger screens, ideal for heavy consumer users, as well as enterprise users. In the first quarter of 2015, says the report, smartphones accounted for 75 per cent of the 108 million new subscriptions during that period and, by 2016, the number of smartphone subscriptions is expected to surpass those for basic mobile phones.
If there were any doubts about the supremacy of the mobile device as the world’s preferred communications device, then these figures blow them out of the water.
What is not in doubt, however, is that we are increasingly using mobile devices for our business communications too, driven by the demand for flexible working, remote collaboration, file sharing on the move, and voice and audio conferencing capabilities.
Employees increasingly need to be able to perform work tasks regardless of their location – essentially we are talking about mobile unified communications (UC).
Mobile UC has been proven to boost productivity and flexibility, reduce travel costs, and improve customer service when used appropriately. The increased adoption of smartphones, as outlined in the Ericsson report, supports a mobile workforce.
This demand is making enterprise-grade, fully mobile UC solutions a ‘must have’ for organisations of all sizes. According to a recent report from market analysts Research and Markets, the global mobile UC and collaboration market is set to grow at a CAGR of 27.5 per cent from $5.15 billion in 2014 to $17.38 billion by 2019.
These trends are also reflected in the huge growth in the bring-your-own-device (BYOD) phenomenon, whereby workers expect to perform business tasks, such as voice calls, emails, file sharing, and even video conferencing on their mobile device. Businesses that view mobile ‘UC’ as simply diverting calls from a desk phone to a mobile device will get left behind.
Until now, of those enterprises that have adopted UC technologies, more than 60 per cent have been using on-premises systems. However, that is changing rapidly as hosted mobile UC solutions, or UC-as-a-Service, becomes the preferred choice of enterprises.
With a hosted, or cloud-based, mobile UC solution, employees gain access to enterprise-class collaboration, UC and PBX-type features on their mobile devices, and increasingly CSPs will need to offer the full range of mobile UC features in order to remain competitive.
If you want to find out how you can launch hosted mobile UC services for enterprises and SMEs with multiple deployment options and a simple OPEX-only adoption proposition, then why not talk to Gintel about our Easy Business Communications Suite?