Blurring the boundaries – WebRTC makes all service providers global
WebRTC enables any service provider to be global, making redundant old distinctions between OTT and traditional providers. You might own and operate a network in one country, but deliver services wherever you want. B2B customers can capitalise on WebRTC capabilities to access new services and capabilities, wherever they are.
There’s been a good deal of discussion regarding the disruptive potential of WebRTC. It’s clear that it creates many new possibilities for linking communications with Internet services, among other things. And, it’s starting to spread into real applications and solutions. But something that may have been overlooked is the way in which it helps service providers extend their reach.
For a long time, it has been fashionable to distinguish between traditional communications service providers, operators and what have hitherto been known as OTT players. This distinction is no longer valid, as has been suggested by a number of analysts recently. There are now only two distinctions that matter.
First, we can differentiate between those that deploy and run a physical network and those that don’t. Second, we can also differentiate between providers that offer services that are subject to regulation and those that offer a service but which does not comply to regulations in any specific jurisdiction. A regulated provider might have to support emergency calling and meet emergency location requirements, for example.
Any of today’s traditional operators may fit into any of these categories; it depends on your perspective. This is the really exciting thing about WebRTC and what it can enable. For example, a provider may run and maintain a network in its home country, but it may offer services via other means elsewhere. It may have roaming agreements, it may offer an MVNO solution or it may do so via smart client applications.
With WebRTC, it can do so via any compatible browser – but, crucially, it can do so by maintaining the user’s identity. We’ve already written about this but it’s worth repeating. Any of today’s service providers can enable access to services via browsers with MSISDN-based login, from anywhere in the world. In other words, any operator can be, to use the old parlance, an OTT provider. It just depends on where their user is situated and how they connect to access their services.
Put simply, any service provider can now be a global communications provider – whether they own network assets or not. While WebRTC is not the only means to achieve this, it’s certainly the easiest.
In the context of B2B communications, this is extremely exciting. MNOs and MVNOs can capitalise on WebRTC to extend their unified communications offers and enable access from any location and any browser-equipped device. That’s why Gintel has added WebRTC capabilities to the Easy Business Communications Suite. Why not find out how we can help you deliver WebRTC access to your customers?