How leading B2B mobile network operator Network Norway integrated Microsoft Lync into the Mobile Unified Communications Experience

MS Lync, or Skype for Business, offers many benefits and some businesses are adopting it while continuing to leverage other hosted solutions, such as Mobile UC products delivered by MNOs. However, it should not be another silo alongside existing mobile UC communications platforms. It needs to be fully integrated.

Skype for Business, formerly known as Microsoft Lync has gained widespread popularity among business users. It offers rich collaboration possibilities, through the combination of presence information, desktop and application sharing, and audio and video conferencing.

But Skype for Business is not the only communications channel that users are adopting. Many mobile service providers (MNOs and MVNOs), for example, have introduced Mobile Unified Communications solutions. These services provide numerous benefits, enabling seamless inbound and outbound communication for businesses, without the complexity of installing and managing on-premises solutions.

Network Norway, a leading B2B mobile network operator, launched a class leading mobile UC offer for SME customers in 2007. Marketed as ‘Mobil Bedrift’, the mobile UC solution had gained a large user base and significant penetration in the Norwegian market. Increasing interest in Skype for Business led Network Norway to consider demand for this solution from its customer and partner base.

Network Norway’s Mobil Bedrift product enables business subscribers to use mobile as their primary communications tool in conjunction with a hosted switchboard. It offers powerful features and the potential to be customised to meet the needs of individual businesses. Network Norway sought to complement this with Skype for Business for enhanced internal collaboration.

Find out how Network Norway integrated with Skype for Business thanks to Gintel and how its customers benefited.

Read the case study.


UC, B2B Mobile, Unified Communications, Skype for Business, Microsoft Lync, MS Lync, hosted unified communications, Network Norway

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