Time to market for MVNOs and MNOs – launching is only the first step. What happens next is just as important!
We can help you launch Mobile UC and PBX services quickly. But getting to market is only the first step. With our support, you can launch new features, capabilities and services as part of a continuous journey of evolution, making sure your services never stand still.
When we are discussing potential projects with our prospects and customers, we are often asked the question: how long will it take to deploy? Over many years, we know that the typical time to market from signing a contract to going live with a Mobile UC or PBX service is typically four months. It can be less and complex projects, such as replicating an existing service in its entirety can take longer. But, four months is a good average.
There’s a lot to accomplish in these four months – integration with the network, with OSS / BSS resources, customisation of web portals, switchboards and so on. Standard services are chosen to meet the customer specification and new ones can be created to meet unique needs, all according to an agreed plan and schedule. Meanwhile, the operator creates a marketing and sales plan, lines up early adopters and trains its team.
This phase of activity and solid preparation enables services to be launched on time and on budget. But what happens next is even more important. That’s why, in response to the question, we always go on to stress how getting to market with the initial service launch is only the first step.
From the moment a service is launched, it has to be nurtured and grown. It will need to adapt and evolve to changing circumstances, extend to address new opportunities and maintain competitive advantage. All of our customers have evolved their service offer and this process starts even before the launch of the initial service package. It’s because markets are dynamic and subject to constant changes and that means no successful service can be static.
Of course, time to market remains a constant challenge. If a service extension or enhancement is to be offered, how quickly can that be brought to market? It’s a combination of two factors. First, our customers benefit from the ability to make their own customisation and service creation. They can agree a specification and, using the Easy Designer, launch ‘on-the-fly’ with no impact on the existing live portfolio. Second, new developments that require software extensions are agreed in conjunction with the customer and delivered to a defined roadmap schedule.
This approach means that service launch is a continual effort. Recognising that getting to market is only the first step in a never-ending journey is a key factor in being successful. It means that an agile operator will launch an initial service offer and constantly add new capabilities, extend packages and constantly strive to add richness. There is never any point at which operators can rest on their laurels – such an approach breeds complacency and will result in them rapidly become irrelevant.
That’s why our customers are successful. It’s because they look beyond the initial service launch to consider what comes next. This requires an agile partnership. If you want to work with a partner that supports both your near term objectives, helps you develop a vision and implement long-term goals, then you should choose Gintel.