Sharing a great idea - Multi Tenancy Opportunities to extend market reach
While many businesses share common needs, some segments have either unique demands or can be difficult to reach. If you are thinking about launching a service, why not consider enabling other partners to do the same from your platform by taking advantage of Gintel’s multi-tenancy capabilities? You can target your customer base and partners can focus on distinct or hard to reach segments, extending overall market penetration.
Launching a B2B mobile UC service is a great idea. It’s not just our opinion – we’ve seen multiple market launches with our customers and many market studies, which suggest that an SME offer for B2B mobile UC represents an outstanding business opportunity.
The fact that the SME market is so large is great, for it provides both plenty of potential customers as well as good deal of room for differentiation. This is important, as it enables a service provider to create clear gaps with competitors and to target specific markets.
This aspect is extremely important. SME customers are not a homogenous group. While there are clearly common requirements across most business users in terms of functionality, there may be considerable differences in how services should be positioned and marketed. There may be additional capabilities required by a particular segment and not by another. In fact, there are good reasons why providers might consider launching different offers targeted at distinct user segments:
- Unique or distinctive needs
- Lack of reach to a particular segment
- Different or distinctive positioning
- Different go-to-market tactics
It’s easy to define such segments. To provide just a few such examples:
- Financial services
- Consultants and professional advisors
- Estate agents
- Logistics and distribution
In recognition of this, service providers may find that they cannot target all of these with distinctive offers. That’s why partnering with others can extend reach to address a wider selection of distinctive segments. We are finding that, increasingly, a service provider may launch services but may partner with others to launch different offers on the same platform – an MVNE may support multiple MVNOs, each addressing different markets, for example. Or, an MNO may support MVNOs that reach different user groups.
What makes this possible is multi-tenancy. The ability of the Gintel solution to support multiple parallel service providers, each running its own range of services means that more of the market can be covered, enabling:
- The host to leverage its investment more effectively
- Specialist partners to enter the market at lower risk
The combination of these factors means that mobile UC solutions can be effectively leveraged and more customers recruited. That’s why the Gintel solution was designed from the outset to support robust multi-tenancy and reseller models, enabling multiple parallel services to be offered and for greater market potential to be realised.
So, if you think that launching mobile UC services for B2B customers is a great idea, why not share it and consider the potential to be a service enabler and to help grow market traction through a diverse array of partnerships? Get in touch to find out how!