How a New Entrant MVNO Took the Business Market by Storm
How can an MVNO break into a market that’s already crowded and stand any chance of success?
How can a business offer something genuinely different, innovative and attractive to potential customers?
It’s a familiar story. At first sight, the situation in Norway seemed unpromising for a new entrant to establish a business in the telecommunications market. With a number of established players offering services to both consumer and business subscribers, there appeared to be little room for another. In particular, the consumer market is faced with pressures that are similar to those in other European countries – declining revenue and decreasing margins apparently limiting the potential to build a profitable business.
That’s the challenge that confronted the team behind Dipper, a new MVNO that entered the Norwegian market in 2013. The Dipper team successfully solved these issues and launched a compelling service offer into the market. One year on, the company has gone from strength to strength and is rapidly building market share in an extremely competitive market. How did it achieve this?
Read our case study to find out.