Enterprise Mobility: The Clue is in the Name
Focus on delivering a richer voice experience with enhanced features to exploit and enhance mobility for business users
Today, there’s a great deal of discussion about enterprise mobility and how the needs of business users will evolve. Much of the attention is devoted to devices and specialised business applications. Quite rightly, attractive applications attract headlines. But there’s a bigger point here that is often overlooked. Mobility isn’t just an add-on or extension to an application. It isn’t just another feature or only mean that a user might want to access specific data sets outside the office. Rather, it’s a fundamental shift that needs to be addressed from the bottom up.
Some years ago, a mobile phone was a nice accessory for business users. Today, they are ubiquitous and there are many different kinds of device. But the focus on interesting applications has defocused attention from some basic points of integration. We use a mobile for many reasons, including the ability to access all of these wonderful applications, but we must not overlook the fact that we use them to talk, send messages and so on. We talk to colleagues, friends, family and so on, but we consume vast amounts of minutes and texts. But the voice side of enterprise mobility attracts little attention.
When we consider this from the perspective of enterprise and SME users, it leads us inevitably to an obvious conclusion. That is, we must ensure that voice communications is as optimised for mobility as the applications that have proliferated. Businesses are used to using classical PBX solutions, but few of these adequately address the needs of mobility and neither do IP Centrex solutions. In this legacy hybrid world, mobility is something of an afterthought.
What enterprises and SME users need are voice solutions that offer business functionality and which are optimised for the mobile environment. Such functionality includes hunting, queuing, auto-attendant and IVR capabilities, main number routing, conferencing, presence and so on. The provision of such rich voice communications features optimised for the mobile environment is a fundamental need that is more important than the nice applications that also aid business life and productivity.
The answer to this is to ensure that business users are provided with voice services that include a range of business functions as standard and enhances the voice experience in a way that capitalises properly on mobility. Business users need voice solutions that are optimised for the needs of the mobile network, devices and users. Only in this way can they enjoy a superior experience that delivers on the inherent advantages of mobility. Operators seeking to deliver enterprise mobility services should think first and foremost of offering enhanced voice packages, while considering future application offers.
Gintel helps mobile operators deliver rich, highly optimised voice and mobility services, with a rich range of features that enhance the business experience and deliver clear productivity benefits. Why not find out how Gintel can help you deliver a rich portfolio of business services that capitalise on mobility and yet deliver clear business functionality?