Unified Communications Demands Integration: Don’t Leave Lync as a Silo

Choosing a Unified Communications solution is an important decision. The clue is in the name – it must be truly unified, enabling and enhancing communication across a range of platforms and devices. What’s more, it must take into account other enterprise applications and resources, so that it is integrated into the range of solutions deployed.

Take Microsoft Lync, for example. This has proven to be very popular among enterprises, but it doesn’t adequately address mobility needs. Without doing so, it risks being treated as a silo and not integrated with mobility solutions. The question is, how can Lync be used to enable mobile users to be visible within the client software and addressable by all users? To provide a truly integrated solution, enterprise and SME customers using Lync also need to integrate it with messaging and other call delivery platforms.

That’s why Gintel’s Easy Business Communication Suite also offers MS Lync integration capabilities. These enhance Lync to include mobile device availability, connectivity and messaging services. For example, with Gintel’s Lync integration option, it’s possible to include mobile devices in the calling group, allowing users of the Lync client to reach colleagues who are in the field and using their mobile. Similarly, parallel ringing can be supported across a range of devices and clients, allowing Lync users to receive calls at their preferred terminal.

Messaging can also be supported – in addition to sending instant messages from the Lync client, with Gintel, SMS messages can also be sent and delivered to mobile devices from the Lync interface. There’s more, but this is what integration means: co-ordination across the range of solutions that are deployed in the enterprise so that optimum returns on investments can be achieved.

Unified communications isn’t just about a single platform. It’s about connecting different solution together to enhance business productivity and effectiveness. Service providers seeking to capitalise on enterprise and SME demand for cloud-based unified communications solutions can offer the additional value of integration with commonly deployed platforms that would otherwise be excluded from mobile connectivity. They can provide a differentiated offer that caters for all needs and increases overall value, ensuring that enterprises and SMEs obtain the best ROI for all their investments. Why not talk to Gintel to find out how?

Unified Communications, SME Focus, Cloud-based unified communications, Microsoft Lync, MS Lync

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