“The power of telephony is forging a new enterprise culture” Says Leading UK Newspaper.

It is well known that mobile phone adoption can help stimulate economic development, particularly in emerging economies. A recent feature in one of the UK’s leading Sunday newspapers, the Observer, reported on the impact of mobile technologies in Africa, for example. Research cited from the London School of Economics (LSE) suggests that, for every extra 10 mobile phones per 100 people, GDP can rise by 0.5%.

That’s not insignificant. While much of the initial impact of mobile adoption has been seen in agriculture or fisheries, there is also going to be a significant impact in other enterprises, particularly for the SME market. Mobile phones can empower individuals and allow them to communicate more effectively across markets and to access innovative services. But when individuals are linked as groups, the impact of technology adoption is likely to be compounded.

A small enterprise might have five employees. Each can be equipped with their own mobile device. But if those mobile devices are also connected as part of a discrete user group, communications can be shared more effectively between the team. This can be achieved with a Mobile PBX service, in which each device becomes an extension within the group and each individual can act on behalf of the organisation as well as undertaking their own responsibilities.

By combining sophisticated main number routing capabilities with personal number handling, Mobile PBX services enable even the smallest enterprise to enhance efficiency. Once a group of handsets are linked, a simple hunt group can be established between all users, ensuring that potentially valuable calls are not missed, but are delivered to an available employee.

Employees can use short number dialling to reach their colleagues, and calls can also be transferred between them to ensure that issues can be resolved. If I don’t know the answer, I think my colleague might: let’s see if he’s available. What’s more, with conference capabilities, group calls can be established for team discussions, either internally or with potential customers.

Mobile adoption has done much to stimulate economic development, but there is much more to come. Deployment of Mobile PBX services not only promise valuable and predictable revenue streams for mobile providers, but will also help stimulate further development by enabling companies to adopt more efficient communication tools. Everybody benefits – the provider, the user and the economy at large.

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