Business customers are not simply groups of retail customers. Unlimited data is nice, but it’s not a step forward in addressing their needs. If it’s the answer, the question is probably wrong – what should MNOs be asking?

Regulations covering telephony services are a constantly moving target. Licensed operators are well-used to ensuring compliance, but independent VoIP providers may find it hard to keep pace with evolving requirements. They need solution providers who truly understand how to deal with the network and technical requirements to ensure compliance – however they evolve.

MNOs are missing out on revenue growth from B2B customers that is being secured by MSPs. Yet, they already have customer attention – what they need is the ability to cost-effectively launch complementary services, optimised for different markets and segments and without increasing operational expenses. How?

Operators that focus on price for SME customers are missing an opportunity to enrich customer service and experience – and to secure lasting value, not only for their communications business but for the people that matter – their customers. Give them something that helps their business to solve real problems and win their loyalty.

Operators often don’t exploit the full benefits of different communications service solutions because they don’t enable them to share key triggers and real-time events. Blending capabilities based on optimised exposure to network layers and service triggering can help create more compelling offers – both for existing customers and for recruiting new ones.