How do you convert consumer business customers into B2B subscribers? With simple services that connect users into teams.
Never judge a book by its cover. The fact is, while most of us instinctively think of an enterprise in terms of it scale (loosely, an enterprise being thought of as a “big” company with a lot of employees) around the globe the reality is something closer to the opposite. The commercial landscape is hallmarked instead by business with 1-9, 10-50, or fewer than 100 employees. They’re what we know as SMEs (small to medium sized enterprises). In other words, most companies aren’t “big”.
It’s “only” a telecoms service until it’s much more than that. When it’s working for a food bank, it makes a difference
When we think of B2B communications services, we tend to think in terms of classical use cases – call handling for offices, retail outlets, bank branches, and so on. We may consider (at Gintel, we always do) mobility aspects and how users connect to the solution via the network – but we don’t often think of how such solutions can benefit non-commercial organisations.
Service, quality – and premium services for B2B. How MVNOs can embrace the business opportunity.
At MVNO Nation Live, we learnt how today’s MVNOs are light-years away from simple value propositions. Service and quality are weapons they have honed to succeed – and customers recognise this. So, why not leverage these assets to target B2B customers, who are neglected by MNOs?
One club sandwich to go!
We return to the town of Gintelberg once more, this time hungry and in search of a takeaway. Plus, a side order of enterprise telecoms services, as we explore how ‘real’ businesses benefit from Gintel’s Cloud PBX, delivered, in this case, by an MVNO.
Lawyers in Gintelberg!
You could be forgiven for thinking that a firm of attorneys in small-town Gintelberg didn’t practice on the cutting edge of the law. After all, located some distance from the bright lights of the nearest big city and in a location hardly over-run with criminal enterprises, the community has been described as “sleepy” more than once before.
