the hosted opportunity
Hosted or Centrex solutions, based on IP technology that can be targeted at mobile and fixed customers represent a compelling business case and a growing market opportunity.
Forecasts suggest that shipments of hosted IP PBX lines will exceed those of premises-based IP PBX solutions by 20121. Furthermore, there are replacement cycles in progress, whereby traditional systems are gradually retired from service and replaced by newer IP-based technology. This creates a much wider pool of opportunity. A recent report forecast that 20% of all business lines would be based on IP Centrex by 2010, which translates into 28 million IP Centrex lines in Europe alone2.
Can you afford to ignore this opportunity?
Is your business confronted with decreasing ARPU and margin?
What’s more, enterprises typically generate higher Average Revenue Per User (ARPU) and greater Average Margin Per User (AMPU) than consumer subscribers. In other words, they yield more money at greater profit. Many MNOs are now considering launching hosted voice services, targeted at enterprise and SME customers, in order to allow mobile devices to leverage PBX functionality traditional restricted to on-premises deployment of PBX platforms.
Would you like to address the SME market, but lack the right tools?
The SME market is often neglected. Why? 99.8% of the 20 million enterprises in the EU have fewer than 250 employees, employing 67.1% of the non-financial business economy workforce and contributing 57.6% of the non-financial business economy’s value3. Similar figures can be found all over the world: the simple fact is that operators need strategies that enable them to successfully address the SME market as well as larger enterprises.
Gintel can help. Our solutions provide clear differentiators that help your market offer to standout in an increasingly competitive enterprise segment.
Gintel can show you how an investment of €1million can launch a differentiated, enterprise and SME focused offer that can quickly gain 50,000 plus new subscribers.
Interested? Contact us to learn more.
1ABI Research Inc, 2007
2Arthur D. Little, 2006.
3 Schmiemann, 2008
