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Kcell Targets New B2B Revenue Growth with Gintel’s Cloud-Hosted Communications Platform

Summary: Gintel-powered solution enables Kazakhstan Tier 1 operator, Kcell, to open new revenue streams and target business growth by offering a cloud-based communications platform that meets the needs of the thriving and growing business community. The solution allows Kcell to not only launch an innovative, compelling service that is fully integrated with its existing portfolio and offers, but which also provides the platform to fuel future growth in the coming years.

TRONDHEIM, NORWAY, 24th April 2017 – Gintel, a leading developer of advanced application software for telecoms operators and service providers, has enabled Kcell, the leading mobile network provider in Kazakhstan, to launch an innovative, cloud-based B2B solution that gives Kcell a new platform to fuel growth by targeting the thriving business community in the region. It allows Kcell to open up entirely new revenue streams and markets, and meet the challenge of stalling revenue growth in its consumer business.

Faced with the challenge of revenue growth, Kcell initiated efforts to secure revenue from new sources. It identified the B2B market as a source of potential growth. To increase its returns from B2B customers, Kcell needed to do more than simply offer connectivity packages. It needed to offer solutions to business problems, including call completion, connectivity for mobile workers, collaboration, and easy activation

Kcell selected Gintel’s Easy Business Communications Suite as the foundation of its solution. Launched in March 2017 as “Mobile Office”, the new offer provides a complete, innovative solution to the challenges faced by Kcell. It delivers complete control of communications to business users, allowing them to manage their delivery and distribution among the connected team.

Because Mobile Office is cloud hosted, users do not have to purchase expensive infrastructure and equipment, they can simply use their existing mobile device. It includes sophisticated call management functions, which means that calls can be rerouted between colleagues, determined by their status. Each user can control their status, while group settings can be configured by an administrator via an intuitive portal.

Adoption is quick and easy, with no need to change SIM or the need to purchase a new one. Kcell has capitalised on the ease with which the service can be adopted by making this simplicity a key selling point. Importantly, the new service promises to increase call completion by up to 30%, which provides a clear, measurable benefit to business customers. Mobile Office commands a premium over and above standard mobile packages that are available and provides a clear path to increasing revenues from B2B customers.

Kcell’s rich mobile network assets ensure that service can be accessed wherever the user is situated, allowing users to move about freely while remaining accessible, as long as there is mobile coverage. By combining GSM / UMTS / LTE delivery, Kcell guarantees a rich service available across the country and a truly mobile experience.

“We needed a solution that would help Kcell to secure revenue growth from new sources, while providing a solution that solved identifiable communications problems for the business community in Kazakhstan. Gintel provided that, and we are delighted to be able to offer a market-leading, cloud-hosted service that will provide the platform for Kcell’s future growth,” commented Marat Auketayev, Head of Business Solutions Unit in Kcell.

Gintel has enabled Kcell to not only launch an innovative, compelling service that is fully integrated with its existing portfolio and offers, but also access a platform that will fuel future growth for the MNO in the coming years. In partnership with Gintel, Kcell has secured a solution that will enable it to establish clear leadership in the business market with a cloud-enabled B2B solution.

“We are delighted that Kcell selected Gintel to become its chosen partner to help it address the challenges of revenue growth, and to provide an innovative, compelling service for businesses in the region. It’s exciting that Kcell has become Gintel’s first customer in central Asia, and we look forward to securing further opportunities in the region,” Thomas Evensen, CEO of Gintel.

It’s a true mobile platform that has no data dependency and which delivers outstanding mobile capabilities to businesses. The deployment is Gintel’s first in Central Asia and the first of its kind in Kazakhstan. It is a clear first for all parties, and suggests a bright future for all.

About Gintel
Gintel delivers a range of value-added services to mobile network operators that generate revenue, profit and offer rapid return on investment. Our solutions enable MNOs, MVNOs and other Service Providers to offer a range of cloud-based or hosted services to enterprise, SME, and consumer subscribers.

These include solutions such as Mobile Unified Communications, Mobile PBX, IP Centrex, and advanced voice VPN / IN services. Millions of subscribers are supported on our platforms.

Members of leading operator groups from around the world such as Telenor, Orange, 3, SFR, Telia Sonera, Ice.net, Dipper, Celfon and more have chosen Gintel’s expertise and experience to drive revenue, profit and growth.

Gintel AS is registered and headquartered in Norway.

www.gintel.com

Editors, for further information please contact:

Guy Redmill, guy.redmill@gintel.com

+44 774 088 1279

Telenor – Leading through Innovation with Mobil Bedriftsnett

Telenor, Norway’s leading mobile and fixed operator – and one of the largest mobile operator groups in the world – has long been known for outstanding innovation. The latest chapter in this distinguished history is being written with the launch of the Mobil Bedriftsnett product and the MOVE project that is behind its success.

Telenor is determined to retain its leading position in the Norwegian market, in the face of growing competition. Mobil Bedriftsnett and MOVE are part of its response to an increasingly competitive environment. Combining simplicity, rich functionality and ease of use in a mobile environment, Mobil Bedriftsnett is expected to be adopted by a significant number of Telenor’s existing subscribers, as well as to play a leading role in building additions to the strong subscriber base.

The innovation behind the service has also been recognised by the wider market, and Mobil Bedriftsnett is expected to attract many new customers to Telenor, increasing market share. Gintel AS, a trusted supplier and partner of Telenor, has played a leading role in the evolution of the service offer.

Mobil Bedriftsnett has a sophisticated attendant application that is accessible by users and this is based on the Easy Switchboard application from Gintel. It is a key part of the solution and provides exceptional ease of use, allowing users to manage inbound calls to their enterprises and businesses.

The Mobil Bedriftsnett is just one part of the strategy, however. Fundamental to the evolution of the service is the launch of a set of APIs that are available to partners. The APIs allow Telenor’s partners to integrate rich telecoms functionality into their applications, which can then be offered to end-users. The APIs enable Telenor to build new revenue streams through two-sided business models, with partners paying for access to the APIs and end-users paying for access to an enriched set of applications.

Gintel AS has provided a key element that supports API exposure, the Telenor Service Gateway. This vital component is the glue between Telenor’s network and partner services, ensuring real-time exchange of data necessary to underpin applications.

Mobil Bedriftsnett and MOVE represent a significant investment by Telenor in the business market. Telenor intends to sustain this investment and to continue to evolve and enhance the services supported, and to broaden the partner community that can leverage them. Gintel AS is proud to be a trusted supplier to Telenor and looks forward to playing a continuing role in the evolution of this innovative service portfolio.