Monthly Archives: April 2012

Hosted Voice Services for Enterprises Continue to Enjoy Strong Growth

Posted by Gintel on 26/04/2012 None comments

Ongoing research from Infonetics demonstrates that hosted voice services for enterprises continue to enjoy strong growth. Service providers that have invested in providing IP and Mobile Centrex solutions are experiencing excellent revenue growth.

Revenue for hosted enterprise services has outperformed general service provider revenue growth in the last year, generating significant gains for service providers that have chosen to invest in enterprise and SME services.

With cloud services taking off around the world, enterprise and SME customers are adopting IP and Mobile Centrex solutions to increase productivity, enhance efficiency and reduce costs. The market reflect this, with rapid subscriber growth and increased penetration.

If you are a service provider, this is not a market that can be ignored. With consumer voice revenues threatened and lower overall service revenue growth, the enterprise and SME market represent a significant opportunity to recapture revenue and create differentiation.

Gintel can help you develop and execute a strategy to capture your share of the enterprise and SME market, with a clear, differentiated solution that generates revenue from day one and has clear and rapid ROI.

Our expertise has helped leading service providers such as Telenor, Axiata, Orange, Tele2 and Network Norway launch hosted voice solutions for enterprise and SME customers. We work with you to ensure success with a proven platform that offers turnkey performance and the ability to customise your offer and secure a competitive advantage.

Interested? Why not talk to us to find out how we can help you succeed in the business market?

Do Business Class Services Need 3G and IP Connectivity?

Posted by Gintel on 23/04/2012 None comments

There are many services that leverage the capabilities of smartphones to offer rich capabilities and functionality in 3G networks. But what if there is no 3G coverage, or if connection rates are poor? Businesses need services that work irrespective of location. While many workers are located in well-covered metro areas, there’s a large potential market among SMEs in more rural areas. They need access to rich services too.

That’s why Gintel’s solutions work on any network – 2G, 2.5G, 3G and beyond. Unlike some applications, it’s not the network that enables the service. Instead, the service can be deployed on any network infrastructure. Crucially, the network can be mixed – 3G in metro areas, 2G in rural locations, allowing subscribers to move from place to place enjoying the same service, regardless of where they are. And, those subscribers with 2G or 2.5G packages, can also access the service.

What’s more, Mobile PBX needs to be inclusive: it should be available to all potential subscribers, without exception. While it’s great to be able to offer a service with smartphone applications and enhanced functionality, the basic proposition must be that any user can leverage the service without having to change their device or download any software. It should just work:

  • On any network
  • With no need to upgrade or replace handset
  • With no software upgrades

That makes the value proposition compelling, particularly in markets in which there are fewer smartphones or where handsets are not subsidised. Mobile PBX is not an exclusive service – it’s not for the rich, it’s not just for those with expensive devices. It’s a genuine enabler, helping SMEs and enterprises access capabilities that enhance efficiency and increase productivity while at the same time generating predictable, secure revenue streams for operators.

Mobile PBX takes business communications to the masses, but it can only do that if there are no restrictions on its availability. Gintel’s Easy Virtual PaBX solution can be deployed in any network and is available to any use. Of course, we also offer smartphone clients, but these are not essential. There’s no need to change handset. Any user, with any device can enjoy the benefits of the service – and the operator can truly address the whole of the market, increasing revenue potential.

Are you interested? Contact us to explore the benefits of our Mobile PBX and hosted solutions.

 

 

 

Location is more than an enabler – it adds value as a service ingredient

Posted by Gintel on 19/04/2012 None comments

There’s nothing new in the concept of location services, but with the ability to determine location embedded in smartphones, it’s becoming an increasingly ubiquitous capability. People use standard applications such as Google Maps to pinpoint their location and find out where they are.

That’s all well and good, but it tends to diminish the value of location as an enhancement for other applications to the extent that its role as an ingredient in a blended service can be overlooked. And, what about those users with featurephones who don’t have access to native applications?

Well, location adds value. Knowledge of subscriber location can be used to enhance existing services and provide a more personalised and richer experience. To leverage this knowledge effectively, service providers should think about the segments they are targeting.

For example, in the consumer market, service providers can provide packages that offer reduced call plans or rates within user-defined locations. A subscriber can be given reduced call charges when in their home, or special offers on International calls. There’s a wide range of possibilities that can be explored to increase call volumes and to help generate stickiness, reducing subscriber churn. The critical element is to think creatively about what the subscriber needs.

Similarly, in enterprise or SME markets, service providers can ensure that differential call charges apply, not just to given numbers within a user group, but to specific locations. So, if a subscriber is working from home, they can nominate this as an office zone and enjoy the same calling plan from their mobile as they obtain within the office environment.

With location information, mobile operators can offer services such as:

  • Home Zone
  • Happy Zone
  • Office Zone
  • Business Zone

that use subscriber position to trigger or enhance features of existing service offers. All of these services can be created with Gintel’s Mobile GeoFencing solution, available as a stand-alone product or as an enhancement to our other value added services, such as Easy Virtual PaBX.

The ability to derive location is no longer unique to mobile operators, but they do have an advantage. They can obtain subscriber location consistently across their mobile networks for all users – those subscribers with featurephones can enjoy the same services as those with smartphones, ensuring that a consistent user experience is available to all.

By adding location capabilities to other services, MNOs can enrich their offer and create compelling new features that help build and reinforce subscriber loyalty. In a competitive environment, this could well be critical.

Are you interested? Contact us to explore the benefits of our mobile GeoFencing solution.