The Enterprise MVNO – Focus on a More Promising Market Segment

Posted by Gintel on 21/03/2012 None comments

For a long time, the MVNO has been viewed from two angles. First, as a low-cost consumer offer, often targeted towards specific subscriber groups. Secondly, as a means to reinforce an existing brand and leverage it by extending it to other services. Many companies have invested in MVNOs, based on either premise; some have been extremely successful, others less so.

But it’s increasingly clear that the MVNO model can be applied to other areas. Recent analysis from Pyramid Research is strongly supportive of this view. They report that other niches and segments can be attractive targets for MVNO players – and, what’s more, the partnership potential for traditional MNOs in hosting such specialised MVNOs is also attractive, potentially creating a win-win situation for all parties.

As Pyramid notes, MVNOs can prove more adept at addressing specific niches. If the MVNO is successful in delivering services to its chosen market, the MNO will also be successful in securing additional, incremental revenue that it wouldn’t otherwise enjoy. What’s more, the MNO can focus on areas in which it excels, sharpening its ability to execute.

So with that in mind, where should the MVNO invest its efforts? One of the most promising areas of opportunity is the SME market, an area which offers growth potential and predictable, recurring revenues. MVNOs with a focus on the SME market have the chance to tap into a key part of the economy, one which is poised to drive growth and which is eager for the tools to do so.

MVNOs should consider offering Mobile PBX and call management solutions to SMEs that can increase efficiency, productivity and effectiveness. MNOs, in turn, should consider deploying platforms that allow multiple service providers to be hosted, each with a differentiated offer as a multi-tenanted solution.

Gintel is perfectly positioned to help both parties. Our platforms enable a wide range of SME and enterprise focused applications and can support multiple providers in the same environment, allowing MNOs to support enterprise-focused MVNOs. Why not talk to us to see how collaboration can help capitalise on this opportunity?

Personal Communications Package – Integrated Communications for the Home

Posted by Gintel on 23/02/2012 None comments

Gintel’s new Personal Call Manager (PCM) solution delivers a comprehensive, integrated communications service to families and individuals, enhancing communication and mobility. The package includes a range of features and options, allowing families or individuals to personalise their calling packages and adapt them to their lifestyles.

PCM includes options to set call quotas, time / location based routing, buddy lists, FMC functions, parental controls, call screening lists, and much more, enabling service providers to offer a wide range of features optimised for their markets.

The solution enables service providers to increase customer stickiness by upselling a comprehensive communications package alongside normal airtime and connectivity offers. By deploying PCM, service providers can increase subscriber loyalty and reduce churn, securing ARPU gains and reducing subscriber acquisition costs.

PCM can be sold as a bundle to add value and flexibility to mobile, broadband and fixed line packages. With connectivity across mobile, broadband / IP and fixed networks, it is a true converged solution, enabling families and individuals to enjoy a rich, seamless communications experience across all devices.

By deploying PCM, service providers can increase subscriber loyalty and reduce churn, securing ARPU gains and reducing subscriber acquisition costs.

Find out more about how PCM can help enhance your service portfolio.

Gintel AS Makes the Deloitte Technology Fast 500!

Posted by Gintel on 09/02/2012 None comments

Gintel’s remarkable recent success has been recognised by inclusion in the Deloitte Technology Fast 500. The annual listing ranks the fastest growing public and private technology companies from 24 countries across EMEA, based on revenue growth over the last five years.

Inclusion in the influential ranking is a ringing endorsement of our recent successes particularly in these challenging economic times. Achieving such high growth in competitive markets is always difficult, but Gintel’s strategy and dedication to its customers has proven its worth. Gintel is one of the few vendors of telecoms VAS solutions to be awarded this recognition.

We have made a number of significant deployments at Tier One operators around the world – and more are in the pipeline. Each deployment has been accompanied by excellent subscriber growth, increasing the number of active licenses and generating revenue and profits for our customers. When you grow, we grow.

Our model is one for sustained, cost-effective and profitable growth. By ensuring that initial deployments are kept within budget, we provide the platform for future success. Our customers recognise this and thrive on the partnership to build profitable service revenue by offering valuable service packages to their customers based on simple subscription models.

That’s why leading operators such as Telenor, Tele2, Orange and Axiata have chosen to invest in Gintel. International recognition of our success is welcomed and we celebrate the award, but the success of our customers is even more important.

Gintel Launches New GeoFencing Solution for Mobile Operators

Posted by Gintel on 06/02/2012 None comments

Gintel’s latest solution, built on the powerful Easy Designer Service Creation Environment, is a complete Mobile GeoFencing platform. It uses GSM / UMTS signalling to determine subscriber location, enabling Mobile Network Operators (MNOs) to offer target, location-based services.

With Mobile GeoFencing from Gintel, MNOs can launch a range of branded services targeted at consumer and enterprise customers. Location dependent charging enables services such as Happy or Home Zone, where different rates are applied when subscribers place calls in pre-selected areas.

Mobile GeoFencing can support stand-alone service offers or be used as a complement to existing packages. Enterprises can benefit from the creation of special charging zones to benefit remote or home workers.

Gintel’s Mobile GeoFencing solution can be deployed quickly, ensuring rapid time to market and fast ROI. Find out more.

Gintel at Mobile World Congress 2012

Posted by Gintel on 19/01/2012 None comments

Gintel AS is once again exhibiting at Mobile World Congress, the leading event for the mobile industry, which runs from 27th February to 1st March in Barcelona. We can be found in Hall 2, stand A67 and our team will be on hand for meetings, demonstrations and to highlight our success stories.

We shall be launching several new products at MWC, including:

  • Enterprise Call Manager
  • Happy Zone / Home Zone Service
  • Personal Call Manager for families and groups

Come and see us to find out why our customers, such as Network Norway (Tele2), Orange, Axiata (Celcom) and Telenor are adding customers at the rate of many thousands each year.

Our solutions are based on a flexible, extensible architecture, which means you get the right solution for your customer base. With our core technology, we can customise a solution to meet the needs of your customers and ensure you secure competitive advantage in your market.

Our customers have all benefited from our ability to extend solutions and customise products to meet their specific needs. Why not find out how we can help and advise on the best approach?

If operators such as Telenor, Orange, Network Norway (Tele2) and Axiata (Celcom) choose Gintel, why don’t you? Come and meet us at Mobile World Congress to see how we can grow your business. If you would like to schedule a meeting, please use this form, or contact us directly.