On Launching a New Service
01 May 2009
According to a forthcoming report from Moriana Group, the average sales cycle for IMS related products is more than a year1. Apparently, this is composed of about three months for a field trial, three months for a lab trial with the remaining six months presumably accounted for by various RFx activities. Since a wide range of vendors was surveyed, we can infer that the process is not limited to the largest Communications Service Providers (CSPs), which one might expect to have more bureaucratic processes, but extends to Tier 2 and other classes of CSP. So, it’s likely that this reflects the reality of the market. Yet this is in great contrast to the ambitions of CSPs, which generally include the aim to launch new services quickly in order to capitalise on new opportunities and satisfy customer demand.
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