Easy Advanced Routing

Advanced Routing

The Easy Advanced Routing Module provides a wide range of possibilities to ensure call delivery. Service providers can include the Easy Advanced Routing Module in UC and business services to enable flexible routing options to suit customer needs. It can also be used to support a range of Intelligent Network applications, such as 800, Number Portability and more.

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Overview

Flexible, intelligent call routing

Service providers can configure powerful traffic distribution to manage call delivery in their networks and for their customers. A range of triggers is available, which means calls can be treated according to predefined or custom rules. Triggers include date, time of day, location, called number, dialled number, presence and availability.

Dynamic traffic distribution and custom announcements

Users and service providers can add announcements to call flows, creating bespoke services to meet their needs. A powerful self-care portal provides an intuitive interface for users and administrators to change routing options, upload custom announcements and manage their own service. With different administration rights, service providers can deliver the level of flexibility customers, partners and resellers require.

Features

  • Date, time of day and calendar routing
  • Geographical routing
  • CLI / TLI routing
  • Announcement upload and personalisation

Easy Advanced Routing

Benefits

Flexible

Dynamic

Provide dynamic, real-time triggers for call routing
Adaptable

Adaptable

Integrate with other services to optimise traffic
Mobile

Customisable

Enable service personalisation for customers and partners
Cost-effective

Legacy support

Support legacy IN call routing services in NGN networks

Working with Gintel

Case Study: Kcell

Business Solutions for Kcell

Like many mobile operators, Kcell, the leading mobile network provider in Kazakhstan, is faced with the challenge of revenue growth. Mushrooming data consumption, enabled by significant investment in Kcell’s LTE infrastructure and networks, has not been matched by a proportional rise in data revenues, a common challenge that MNOs are struggling to address.

The solution

Recognising this, Kcell initiated efforts to try to secure revenue from new sources. As part of these efforts, it identified the B2B market as a source of potential growth alongside two common problem: call completion and minimising the cost and complexity involved with traditional business communications.

Happily Kcell discovered Gintel, whose track record of delivering highly customisable solutions with the core capabilities required, quickly and efficiently, was critical. But just as important was its absolute commitment to invest in its solution, ensuring that Kcell would benefit from continuous evolution and enhancement.

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Telenor
“We needed a solution that would help Kcell to secure revenue growth from new sources, while providing a solution that solved identifiable communications problems for the business community in Kazakhstan. Gintel provided that, and we are delighted to be able to offer a market-leading, cloud-hosted service that will provide the platform for Kcell’s future growth” Marat Auketayev
Head of Business Solutions Unit
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